CLARITY GLOBAL

Say what you mean

CAPE TOWN     |     WASHINGTON, DC

CLARITY GLOBAL

Say what you mean

CAPE TOWN     |     WASHINGTON, DC

20 Years of Clarity Global

Your strategic communication partner, specialising in:

.International development

.Climate change response

.Public financial management

.Sustainability matters

African insight, global reach

Since 2004, our clients have trusted us to help them communicate with clarity, simplicity and integrity.

We work with the private and public sectors, development finance institutions and NGOs.

We communicate complex ideas in a way that can be understood by your target audience.

What we do

More about our areas of focus

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We help leaders to lead by conceptualising communication strategies and campaigns that align with your strategic goals. Create and deliver key messages that are highly relevant for your target audience.

Advisory

Cut through the noise with a simple, powerful message. We craft insightful, evidence-based speeches and articles that will inform and move your target audience.

Speechwriting and thought leadership

Our customised communications workshops and courses will strengthen your ability to connect with your audience and achieve your business objectives. See ‘Become a Better Writer’ page for more detail.

Training and workshop facilitation

Strong reporting requires clear thinking, and a focus on brevity and materiality. Whether you are producing an annual report or a once-off showcase of a programme, we can produce a high-quality and effective publication in print or digital form.

Reporting

Tell a compelling story and make good arguments with the help of our writers, who are skilled in presenting ideas in a way that is easy to read and understand. Our rigorous editors will ensure your document is impactful and stylistically consistent.

Editorial

Our designers use bold images, vibrant colours and clean lines to convey your key ideas distinctively. From reports to infographics to presentations, we can help you create the appropriate visuals to engage your audience.

Design

Some of our work

Clarity Global has been assisting the World Bank Group with clear communication for almost a decade. We’ve supported a wide range of programs with strategic advice, writing, editing, and design services.

This includes work for the Water Global Practice to highlight global water issues and promote its work in the sector. These communications need to be clear, engaging, and concise, while remaining technically accurate and factual.

We start by engaging deeply with flagship reports and running a strategic communications workshop with senior staff. The workshop helps to clarify our understanding of the content, align the technical experts on the importance of communicating for impact, and develop key messages.

Those messages are the base for us to create varied content for different stakeholders and channels. We develop and write a range of communications products, including speeches for leaders at key water events, talking points, blogs, internal features, external articles, and brochures. Our writing is complemented by bold, vibrant design that conveys key information effectively.

Clarity Global has provided communications support to the National Treasury for two decades. We have edited South Africa’s national budget documentation (the Budget Review and the Medium Term Budget Policy Statement) since 2005, along with a broad range of Treasury publications, including annual reports, strategic plans and discussion documents. We have also conducted clear writing training for hundreds of Treasury officials.

We have helped the National Treasury communicate its ideas with clarity, simplicity and integrity. We provide strategic advisory services in discussion with high-ranking Treasury officials to strengthen the impact and sharpen the focus of the department’s publications. These efforts have contributed to the high standard of National Treasury materials – South Africa consistently ranks among the top three countries in the International Budget Partnership’s Open Budget Survey, which measures the transparency of budget processes.

Clarity Global works with Absa, one of Africa’s largest financial services companies, to communicate clearly and consistently with its employees and other stakeholders. The scope and significance of our work has increased as we have added more value in an integrated way across the business.

Our support for Absa includes: 

  • Advising on communications strategy
  • Writing and editing speeches and thought leadership pieces 
  • Producing internal communications, including articles, emails and speaking notes 
  • Editing internal policies, standards and guides 
  • Training employees in clear communication at all levels of the business.

In collaboration with the Absa team, we have been able to identify communications challenges in the business and develop solutions to address these issues. One such initiative was to produce a language guide that is being rolled out across the bank. With large-scale shifts in its ownership, leadership and strategy, Absa employees rely on clear communication for internal accountability and transparency. Clarity Global is a crucial partner in realising Absa’s commitment to clear communication.

Some of our clients

Our people

Greg has more than 30 years’ experience as a strategic communications advisor, editor, trainer and journalist. This includes two decades of work in Southern and East Africa, where he is a highly regarded proponent of clarity, accountability and transparency. He serves as a global advisor on public financial management communications.

Greg Rosenberg
Managing Director: United States

Director: South Africa

Palesa, a founding director of our African business, works on both sides of the Atlantic. She has extensive experience in designing communications strategies. As a sought-after thought leader in South Africa, her work is widely published. She is the managing director of our sister company, Cover2Cover.

Palesa Morudu
US Director: Strategy & Marketing

Director: South Africa

Jane leads our South African head office. With a background in marketing and public relations, Jane has broad strategic communications and client service expertise. She holds a Bachelor of Arts in law and English.

Jane Schreuder
Managing Director: South Africa

Shaista holds a Master’s degree in economics and philosophy from the London School of Economics. Before joining Clarity, she was an economist with the South African Reserve Bank. As a writer and editor, she helps Clarity’s clients develop evidence-based, strategic communications suited to their target audiences.

Shaista Amod
Director: South Africa

Lara edits, writes and manages projects for a range of African and global clients. She has a decade of experience in communicating complex ideas in plain language. Lara holds an Honours degree in media from the University of Cape Town.

Lara Godwin
Senior editor

Donald holds a PhD in English literature from the University of Cape Town. He has more than a decade of experience as a lecturer and tutor in Europe and South Africa. As Clarity’s training manager, he has run writing workshops for professionals in government, business and the development sector.

Donald Powers
Training manager and editor

Elize is a publisher and editor with extensive experience in leading teams on complex publishing projects from concept to delivery. Before joining the publishing industry, she worked as an English teacher. Elize holds an Honours degree in English from the University of the Western Cape.

Elize Mehl
Managing editor

Lindsay has extensive experience in project and operations management. As the executive assistant, she is responsible for overseeing administrative tasks and managing operational activities.

Lindsay Nicolaai
Executive assistant

See more of our team

Africa partners

We have a growing network of communications partners on the African continent.

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